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Sustainable Vegan Tuna


Healthy, meaty sushi without the fish. Tomato Sushi is a natural, eco-friendly alternative to raw tuna, invented by one of America's top chefs.

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Sustainable Vegan Tuna


Healthy, meaty sushi without the fish. Tomato Sushi is a natural, eco-friendly alternative to raw tuna, invented by one of America's top chefs.

Go Beyond the Cucumber Roll

The Taste

Yes, Tomato Sushi is made of tomatoes, but the texture and flavor of the tomato are transformed through sous vide cooking. Tomato Sushi was designed to be a delicious alternative to ahi tuna with a savory, meaty taste. It’s still a tomato, but its appearance and texture are almost indistinguishable from raw tuna

The Science

Tomatoes contain high levels of naturally-occurring glutamic acids, which are responsible for the savory flavor of meaty foods. Chef James Corwell's proprietary preparation method combines tomatoes with simple, natural ingredients to enhance the natural savory quality of the tomato, making Tomato Sushi a fish-like experience.

When you first see it, you think that it’s actually ahi tuna – the appearance is there, the color is there. When you actually taste the product, it’s almost like biting into a piece of tuna.
— Gregory Baccari, All Seas Seafood
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The Tomato Sushi Story


We are in the situation where 40 years down the line we, effectively, are out of fish. – Pavan Sukdev, UN Environment Program

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The Tomato Sushi Story


We are in the situation where 40 years down the line we, effectively, are out of fish. – Pavan Sukdev, UN Environment Program

Sushi is awesome. Extinction is not.

Jay Bergesen/Flickr

The idea for Tomato Sushi first started to take shape at the Tsukiji fish market in Tokyo, where James Corwell saw two football-field sized warehouses full of tuna sold in one morning. Corwell -- one of only 60 Certified Master Chefs in the world -- saw the incredible volume of tuna that is sold in just one day, and asked the question: “How can the oceans ever keep up?”

The answer is “They can’t.” According to a study published in the journal Nature90% of all large predatory fish (like tuna) are already gone, and the rate of fishing isn't slowing down.

So, when he was given the challenge of making some vegetarian sushi for a client, Corwell started working on something that could make a difference to the world’s oceans: Tomato Sushi.

With a taste that even fish eaters will love, Tomato Sushi gives sushi chefs a great tasting, authentically flavored, vegetarian sushi option that rivals the real stuff.

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Sustainable

Overfishing is destroying our oceans, and if we want to keep tuna from going extinct, we have to reduce the number we catch. Tomato Sushi is a sustainable, plant-based alternative to vulnerable tuna, with an authentic look and a great taste.

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Safe

Made from just six natural ingredients, Tomato Sushi is free of mercury, PCBs, and other toxic chemicals. It's also vegan, gluten-free, and safe for pregnant women, nursing mothers, and people with compromised immune systems.

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Delicious

Everyone who tries Tomato Sushi loves it! With a meaty, savory, taste and texture, it is a remarkably rich-tasting, substantial, balanced food product that's very sushi-like when combined with rice.

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Support Us


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Support Us


Check out our kickstarter video:

How Your Pledge Will Help Us

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Increase Production Capacity

Our small team means a small production capacity. Your pledge will allow us to hire additional Tomato Sushi Creators and increase our commercial kitchen time to meet our growing demand.

Expand Distribution 

Tomato Sushi is currently only available to our San Francisco followers. Your contribution will allow us to increase our business development efforts and get into stores and restaurants near you.

Pledge to Support Us On Day One!

Kickstarter campaigns can live or die by their first 24 hours. If we can get a big push of backers as soon as we launch, we're way more likely to get featured as one of Kickstarter's popular projects and get early press coverage. Plus, we've got some great early bird rewards, so signing up for a pre-campaign reminder ensures you'll get first dibs

By pre-pledging, I understand that I am committing to contribute at least $1 to Tomato Sushi's Kickstarter Campaign on the first day of its launch (September 16, 2014). CLICK HERE to check out a preview of our Kickstarter page to get an idea what it's all about – you can get some Tomato Sushi in the mail for as little as $25!

It's easy: you pre-pledge, we e-mail you a reminder, we get funded, and you get sushi!

Thank you so much!

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The full list of award levels and what they include is on our Kickstarter page. You can always change your amount later.
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Our "Fish Mongers"


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Our "Fish Mongers"


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James Corwell, CMC

MASTER CHEF, INVENTOR, CO-FOUNDER, CHIEF EXECUTIVE OFFICER

Chef James Corwell is the culinary genius behind Tomato Sushi. An Atlanta native, Corwell carries the rare professional designation of AFC Certified Master Chef. He was previously chef at the Wine Spectator Greystone Restaurant - Napa Valley, Le Foret - New Orleans, and Haddingtons - Austin. He was voted best new chef by New Orleans Magazine in 2010. 

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Brian Doyle

KITCHEN COMMANDER, CO-FOUNDER, BUSINESS DEVELOPMENT

Brian Doyle was born and raised in New Orleans. After college, he made the decision to pursue a career in cooking. He got his start working under CMC James Corwell at Le Foret for two years. He then helped run Rue 127, also in New Orleans before rejoining Chef Corwell in San Francisco, where the two cook together and make Tomato Sushi. 

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FAQs


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FAQs


Frequently Asked Questions

What's in Tomato Sushi?

Tomato Sushi is made from just a handful of natural ingredients.

Ingredients: Tomatoes, Organic Tamari (Water, Organic Soybeans, Salt, Organic Alcohol), Herbs, Organic Sugar, Salt, and Rice Vinegar (Water, Rice). CONTAINS: SOY.

Is Tomato Sushi Gluten Free and/or Vegan?

Yes! We use tamari instead of soy sauce to ensure Tomato Sushi is gluten free, and since Tomato Sushi is 100% plant-based it is completely vegan (and yes, the sugar in the recipe is also vegan). No fishy business here! 

Is Tomato Sushi Organic?

Tomato Sushi is made of the finest quality ingredients, sourced locally and organically whenever possible. Sourcing local, organic tomatoes year-round is a challenge, so while we are working towards offering an organic product, we need to explore ways to do that without sacrificing quality.

Does Tomato Sushi need to be refrigerated?

Yes, Tomato Sushi must be refrigerated.

How long does Tomato Sushi last?

We recommend using unopened Tomato Sushi within 5-7 days after purchase. Once opened, Tomato Sushi should be consumed within 2-3 days.

How do I handle Tomato Sushi?

Tomato Sushi doesn't require special handling like raw fish. That being said, it's always recommended to use clean hands, a clean surface and clean instruments when cooking in the kitchen. 

How should I serve Tomato Sushi?

Tomato Sushi can be served just as you would ahi tuna. Try it in a roll, or as nigiri or sashimi. Its also delightful over a bed of young greens or a rice bowl. If you'd like to learn additional preparations from our master chef, support our Kickstarter Campaign and get insider information including recipes.

What is a Tomato Fish?

Tomato Fish are social fish, preferring to band together on vines. Since tomato fish are not actually fish they don't live underwater. In fact prolonged submersion will cause them to rot. They prefer a dry, sunny habitat with fertile soil and a good source of ground water. When young they are green, but as they mature they turn a deep red. Tomato Fish are most happy when paired with other delicious Veggie Fish and/or rice. They love a good dunk in soy sauce and won't shy away from a pinch of wasabi paste. If you're considering raising Tomato Fish of your own, be sure to give them ample space to grow as well as plenty of support. They've been known to outweigh their vines causing structural instability, but in general they are great fun and make a delicious addition to any family table.

 

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Contact Us


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Contact Us


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News and Media


[Tomato Sushi] is an incomprehensibly accurate visual representation of maguro tuna, but it’s completely vegan. It tastes great, as well, with the familiar taste of sushi rice and the unexpected flavor of tomato combining into a new sensation that wouldn’t leave my mind. – Nicolas Grizzle, Bohemian.com

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News and Media


[Tomato Sushi] is an incomprehensibly accurate visual representation of maguro tuna, but it’s completely vegan. It tastes great, as well, with the familiar taste of sushi rice and the unexpected flavor of tomato combining into a new sensation that wouldn’t leave my mind. – Nicolas Grizzle, Bohemian.com